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Whether a company markets its products or services
directly to consumers or is a business-to-business supplier, the
Internet is universally recognized as the most potentially valuable
means for increasing business now and in the future.
Web designer, Scott Turner; Assistant to the CEO, Robert Molina and
Chief Internet Programmer, Nelson Martinez review a website in its
design stages.
But, according to Sean M. Kaufman, Chief Financial
Officer of SysTeam, it takes a great deal more than simply putting up
a website to obtain maximum advantage of this opportunity.
"A few years ago, people expected a website to
merely provide them with 'brochure-level' information about a company
and its products or services," said Kaufman. "Now people
expect the website to enable them to do business with that
company."
For consumers, that might include the ability to
receive competitive research, buy products or receive services and
support. Expectations in the business-to-business sector could range
from requests for proposals, sales automation, dealer support systems,
auction sites and warranty claims processing.
"E-Commerce is one component of an overall
business value chain," Kaufman said. "It integrates with
existing business processes and systems and should complement existing
channels, rather them compete with them. Integration may be required
with existing information technology systems, such as inventory,
accounting, order processing, sales forecasting, customer information
and Enterprise Resource Planning (ERP) applications. An effective
e-commerce system also should integrate with the systems of suppliers
and other partners."
SysTeam, a Doral-based company, provides all of the
services required for a company to do business on the world wide web.
It is staffed by experienced, knowledgeable professionals who have
pioneered systems for both consumer and business-to-business marketers
in a wide variety of industries. SysTeam specialists are also
thoroughly familiar with the latest software, transaction and
networking systems.
They begin by creating a plan which incorporates all
of the company's requirements for its "front-office" -- the
website itself -- and "back-office" -- the various functions
which enable a transaction to take place -- to create an e-business
solution.
Accomplished, skillful graphic designers develop the
website, providing the client with a presence on the World Wide Web, a
"store front" where potential customers can log on, view
products and services and click to make a purchase. Websites can take
many different forms. In addition to photos, illustrations and text,
they can include animation, music and other sounds, video and other
special effects. They can also be programmed with interactive
features, such as questionnaires, request forms, topic or keyboard
search functions, bulletin boards and live chat.
Sites are designed so they can be easily updated by
the clients' staff. The code
within web pages is optimized to increase the
probability that people looking for a client's products or services on
an Internet search engine will come across the website.
In addition to designing websites, SysTeam programmers
prepare dynamic web banners for clients and place them in high-traffic
spots on the Internet to promote the website. Systeam also utilizes a
program that can guarantee the number of visitors to the website.
However, no matter how many people visit a website or
how attractive, informative, or convincing it is, the website also
must contain "back office" capabilities in order for the
company to conduct e-business on the world wide web.
SysTeam's e-business solutions provide full
integration and automation of the entire commerce cycle. These
"back office" functions include electronic order-processing,
automated invoices and labeling, on-line credit card processing,
e-mail shipment notification, tax service charge calculation,
inventory control, warehouse management, shipment processing , on-line
package tracking, managerial and accounting reports, fully integrated
accounting and many other specialized functions.
SysTeam also offers other Internet services, such as
e-mail box set-up and supplying the hardware and software necessary to
provide access.
"At SysTeam, we understand that the potential for
doing business on the Internet is practically limitless," said
Kaufman. "According to Forrester Research, over $117 billion in
on-line sales is projected for this year and by 2003 they expect over
one trillion dollars in business-to-business sales alone. That is why
our company is concentrating on providing e-commerce and e-business
solutions to Florida companies. We have the people, the equipment and
the know how to help Florida companies take advantage this phenomenal
opportunity."
Since it was founded in 1997, SysTeam has helped a
growing number of Florida companies by furnishing them with
comprehensive solutions to their varied computer requirements. It has
developed websites and e business programs for a wide range of organizations
including El Capitan Marine and Fishing Center, Allure Perfumes, DVM
Pharmaceuticals, El Dorado Furniture, Badia Spices, Gulliver Schools and
many others. One client, All About Baskets of Pinecrest, recently was named
runner up for UPS Vendor of the Week.
Aside from its Internet services, SysTeam specializes in developing custom
software and integrating business information programs for multi-user
systems.
"SysTeam can help any company receive maximize benefit from the newest
computer technologies," said Kaufman. "In addition to consulting
and planning, we offer ongoing support of both hardware and software, custom
programming and updating, plus the training, which enables a client's
employees to use a system to its fullest advantage.
"Our staff includes experienced web designers, Internet experts,
systems analysts, business consultants, technical support representatives,
programmers, customer service personnel and other specialists."
SysTeam's software product, called Compass is designed for wholesalers,
exporters and retailers. It is comprised of various modules, integrated with
office productivity programs. As a business grows, additional features and
services can be added to enhance the system.
The company, occupies the penthouse floor of 8725 NW 18th Terrace in the
Doral area west of Miami International Airport. In addition to Kaufman, its
principals include Abe Blanco, chief eecutive officer; Cres Ruiz, chief
operating officer; and Eddie Llado, director of marketing, all University of
Miami graduates.
For more information about SysTeam, please call (305) 477-7303 or
1-800-597-2885, or visiting their website at www.systeamflorida.com.
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