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BARRY FERRARI

By Ron Beasley

Barry Ferrari has a smooth, deep bass voice and a measured cadence that makes you think he must be an anchor on some television station's newscast.


Barry Ferrari

Ferrari did, in fact, study communications in college and holds a Bachelor of Science degree from Florida International University in communication technology. His intent, he says, was to enter broadcast journalism.

"But, the money wasn't good enough in those days," he said when asked about his career decision. "And, I was already in the printing business."

Ferrari, 46, was born in Cincinnati, Ohio and came to Miami in 1960 at age seven. He grew up in the Coral Gables-Coconut Grove area, attended Kinloch Park Elementary and Junior High Schools and graduated Coral Park Senior High in 1971. After two years at Miami-Dade Community College, he entered Florida International University intending to follow in the footsteps of Walter Cronkite. But, he landed a printing job while in college and, as the old saying goes, got printer's ink in his blood and never left the field.

Asked if he has any regrets about not following a broadcast journalism career, Ferrari laughed and said, "Every time I turn the television on."

Today, Ferrari owns North Star Communication Technologies, which includes North Star Press, North Star Graphics and North Star Films.

"Ninety percent of our business focuses on printing, on commercial offset photography," Ferrari explained. "We have expanded our business to do corporate documentaries and putting them on CD-ROM or DVD."

Ferrari recently bought out his partner in North Star and invested a million dollars in new equipment, buying a new printing press for $600,000. North Star is the third printing company Ferrari has owned in his career, though it technically is one he helped found.

"It's a funny story," he said. "I started a company in Homestead called Aries Press and then became partners with a guy who started a company called the Print Machine in Coral Gables. I later sold Aries Press to an employee and went to work for the Print Machine. I later sold my shares in the Print Machine to my partner and worked for Avanti Press from 1980-85. My former partner in the Print Machine subsequently sold out to another guy in Coconut Grove, who changed the name to Printers in the Grove and went bankrupt. A court-appointed accountant took over and changed the name to Classic Printing Group and I went to work for Classic Printing, took over the company in 1996 and changed the name of the company to North Star. So, essentially I now own the same company that I helped start in 1979."

Ferrari is an active member of the Coconut Grove Chamber of Commerce and readily admits that his membership generates a lot of business.

"One of the first things I always do is join the chamber of commerce," he said. "It's a good way to meet people and get new business. So, I became really involved with the Coconut Grove Chamber and I still do a lot of business there. I'm still very active in it and I'm very much a proponent."

Some of North Star's Coconut Grove clients past and present include Streets of Mayfair, Om Jewelry, Mercy Health, Hooter's, Monty's, the Chart House, Dan Marino's and the Baja Beach Club.

"I really like Coconut Grove," said Ferrari. "I like all the people there. My fondest memories have been of being involved in all kinds of activities in the Grove over the years, particularly the bed races. I was a major sponsor of the bed races."

Ferrari also is one of the all-star sponsors for Zo's Summer Groove and supports Carrolton School of the Sacred Heart, the Children's Home Society and the Jim Kelly Foundation Hunter's Hope by donating or discounting his printing services.

"It's not just that I'm giving something back to the community," he said. "But, I tend to have a direct inroad to a lot of other major corporations and we support each other."

Ferrari says he is working with the Grove chamber of commerce to give the Grove a new direction at a time when business has fallen off in some key locations.

"The Grove always has been a very cyclical type of community," he said. "It's our function to market the place the best we can, whatever the current market condition. We have a great little village here, with an historic past and a great future."

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