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Specs Appeal Optical in Suniland offers an elegant and
distinctive alternative to shopping for glasses in one hour.
Spec's Appeal Optical in Suniland offers an elegant, personalized
alternative to shopping for glasses and features on-site eye exams by
Dr. Lenward McCalla, flanked in the picture above by Karen Chin and
storeowner Chris Williams.
"While we are certainly capable of making your
glasses in an hour, we prefer not to, because quality and personal
attention are our priorities," said Christopher Williams, owner
and manager of the new store. "Our motto is that Specs Appeal
Optical offers our customers the ultimate eye care experience; we
guarantee it."
In an atmosphere of casual elegance, distinguished by
solid maple shelves and contemporary furniture, Specs Appeal Optical
offers an exclusive selection of the most popular and high-end
designer frames. It is one of only a few stores to carry the
distinctive Kawasaki and Gold & Wood brands. It also features
other hard-to-find frames from Oakley, Maui Jim, Revo, Rayban, Armani,
Gucci, Flexon, Calvin Klein, and many others.
"With our Kawasaki line, customers can choose an
existing pair of frames or they can design their own to within one
millimeter by choosing their own size, shape, lens style and color,
and temple options," Williams explained. "This is our
premier line, for people who really want to create their own unique
look.
"Our Gold & Wood line is also exclusive,
because these frames are more like jewelry, made of real gold, white
gold, semi-precious stones and real wood."
The store also features a line of the trendy new
magnetic eyewear.
"These frames have their own magnetic clip-on
sunglasses, but unlike older styles, we carry only the newest titanium
and stainless steel designs without the unflattering bar across the
bridge," Williams said. "The clip-ons also come already
polarized, which is a wonderful feature for cutting through glare. In
a typical optical store, this would be an additional charge. We
purposely chose this pre-polarized line because it presents the best
value to the customer."
Some of the other specialty services offered by Specs
Appeal include:
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Swimming and sports goggles, for adults and
children
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Flexible frames
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Reading glasses, both customized and ready-made
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Children's eyewear, including Fisher Price frames
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Prescription Oakley eyewear
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Eye exams
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Clear and color contact lenses
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And an easy-to-remember phone number: 305-256-EYES
(3937).
Pinecrest resident Alan Kristal shops at Specs Appeal
for himself and his family.
"I used to shop at the big optical chain stores,
but I come here now," he said. "They have a terrific
selection, and the prices are comparable. Plus, I enjoy the highly
personalized service."
During the half-hour interview for this article,
Williams greeted every customer who came in, by name.
"I've always liked working with people, and I fell in love with
opticianry because it is both a health and service field," said
Chris, a graduate of the Miami-Dade Community College opticianry
program and has more than 10 years' professional experience. "It
gives me personal satisfaction to help people see."
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