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South Miami's Newslink is a neighborhood newsstand
with a variation on the old time-tested, marketing theme.
Manager Frank Quereau awaits customers at South Miami's Newslink in
the Shops at Sunset Place
"It's not your average magazine store where you
buy the magazine or newspaper and walk out," said Frank Quereau,
a manager at Newslink in the Shops at Sunset Place. "What we try
to do is combine the atmosphere of a coffee shop and a small
cafeteria."
Open since September, the little newsstand -- located
on the second level of the mall directly in front of the AMC Sunset 24
theaters -- offers more than 150 magazine titles and carries 14
newspapers, including the New York Times, USA Today, Investor's
Business Daily, the Miami Herald, Ft. Lauderdale Sun Sentinel, Le
Figaro from France, Aleman from Germany and the International Herald
Tribune.
"We also serve 100 percent Columbian-brewed
coffee," said Quereau. "And we feature coffee flavors such
as hazlenut, toasted almond and French vanilla. We also serve espresso
supreme by Bustello and we make such Cuban favorites as cortelitos,
café con leche and café cubano. We're the only place in South Miami
that has Bustelo, which is the traditional Hispanic-Cuban
coffee."
The little emporium also offers Cuban pastries,
pastellitos guava and cheese chicken and beef empanadas, chicken
patties, wraps, sandwiches and salads all freshly made every day.
There is also a broad selection of non-alcoholic beverages.
But all of this, while somewhat different from the
ordinary newsstand, is not what makes this operation stand out
from the norm. At this newsstand, you may access the Internet free of
charge.
"The internet connection is for mall patrons who walk by and maybe want
to check on some stock prices or sports scores on ESPN Net," said
Quereau. "We feature up to eight different news and information
internet sites, with different sites rotating on weekly. It's really just a
service to people."
Quereau said Newslink management is considering adding additional sites to
the Internet link, depending on acceptance.
"We're toying with putting up some classified advertising job
search, e-commerce and we're thinking about putting in a link where a
person will be able to check their email through hotmail.com," he said.
For more information about Newslink, please call 305-594-5765.
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